In recent years, stevia’s popularity as a sugar substitute has increased. Analysts note that the industry may reach $6.7 billion by 2026 at a +6% compound annual growth rate. Plant-based sweeteners are perceived more positively as a result.
Consumers prefer plant-based sweeteners three times more than artificial sweeteners like sucralose, saccharin, and aspartame, which are chemicals that the human body is not made to handle.
Why is stevia becoming increasingly popular?
Stevia is a plant-based sweetener used in South America for centuries, and its growing popularity worldwide is due to people looking for ways to reduce their sugar intake as obesity and diabetes rates rise. Stevia’s plant leaves are approximately 30 times sweeter than sugar, yet it has no calories and does not have the same adverse effects on blood sugar levels.
How the body reacts to stevia
According to Mark Hanna, Managing Director of leading sugar substitute company Natvia, sweeteners are metabolised differently in the human body. The distinction between stevia and artificial and other sweeteners is frequently blurred, making comparisons between them inaccurate.
Sugar causes blood sugar levels to rise, which may lead to obesity, cardiovascular disease, hypertension, and diabetes. Steviol glycosides pass through the body unchanged until they reach the colon, where they are gradually removed by hydrolysis to produce steviol. There is no insulin production because the body does not react to stevia as it does to sucrose from sugar.
Experts remind the public that while sugar substitutes, such as refined stevia preparations like Natvia, are considered safe, people should still consume them in moderation.
Natvia is the #1 ranked stevia company in Australasia
Natvia was founded in 2009 to provide consumers with tasty, easy swaps to help them live a low-sugar lifestyle.
Their sweeteners can replace sugar in any food or beverage recipe and are available in powdered and granular forms. Natvia offers a pantry collection that includes cereals, cakes, bubble teas, toppings, cordial, maple syrup, hazelnut spread, jams, and toppings to assist customers worldwide in making the switch to healthier snacks and treats.
Dieticians and physicians have also recognised Natvia’s benefits and now recommend that people with diabetes, fructose malabsorption, and weight management issues use it as a natural, low-calorie sweetener. Natvia’s low-calorie, low-glycemic index blend may aid in regulating blood sugar levels. Additionally, Natvia’s formulation is unique in its sweet taste without the bitterness associated with some stevia products.