Nicelocal is a major international recommendation service that millions of users turn to every day to pick coffee shops and restaurants, beauty parlors and night clubs, educational courses and fitness centers, and dozens of other kinds of businesses. The platform’s audience was less than 100,000 in early 2021, but this number is expected to reach 15 million by the end of 2022.
Why is Nicelocal growing so quickly?
The positions of all the companies in the Nicelocal catalog are based on their ratings and how much information is provided on their cards. These ratings are determined by the users themselves based on feedback and reviews. The better a company’s reviews are and the more positive comments it gets, the higher its card will be displayed in the service’s catalog.
Nicelocal doesn’t allow paid reviews, so users only see honest ratings, which means they can be confident that the comments they see are from a business’s real clients. This makes it faster and easier to find a decent business.
The number of active Nicelocal users is growing for several reasons:
- The significant number of businesses represented on the platform – as of late 2022, there are over 90 million companies from all over the world in the Nicelocal catalog, including about 15 million in the United States alone.
- The wide selection of companies – Nicelocal’s catalog is divided into 15 industry-specific categories, and a variety of filters help users find the business they’re looking for quickly.
- Convenient map-based search – all businesses are displayed on a map, so users can easily find the closest business with the highest rating.
Nicelocal is growing
As of December 2022, the platform is available in over 60 countries. This includes almost all European countries, the U.S., Canada, Australia, Japan, Argentina and Mexico. Multiple new countries are being added to the service every month.
Once Nicelocal becomes available in a new country, users there don’t have to wait for it to be filled with companies and other institutions. The catalog is populated automatically, so as soon as Nicelocal becomes available in a given country, it is instantly filled with useful, up-to-date information. It’s convenient for users and business owners alike, since all they have to do is update the information on their company cards. Moreover, in order to build a database on local companies, Nicelocal performs a preliminary analysis of a large quantity of data, including company websites, review websites, official reviews and etc. This ensures that only companies that are already trusted by real clients will make it into the Nicelocal catalog.
Nicelocal plans to continue expanding in the coming years, adding not only Asian and Latin American countries but also African nations. Given the platform’s current rate of growth, it’s quite likely that in just two or three years, the number of countries available on Nicelocal will exceed 100, and the service’s audience will be many times greater than its current 15 million.